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Why I’m Building This Site

November 20, 2025

I’ve been working as a product manager in ads and ML, but for a long time I’ve wanted a single place where I can write, share what I’m learning, and ship small webapps that solve real problems for me.

This site is that hub. It’s intentionally simple right now: one page, a projects section, and this blog. Over time I’ll add case studies for the apps I build, notes on ad tech and product, and maybe some behind-the-scenes write-ups on how I’m learning to code.

My goals with this blog are:

  • Document what I’m learning about web development and AI.
  • Share practical lessons from working in ads / monetization.
  • Build a public track record of things I’ve actually shipped.

If you’re reading this, you’re catching the site at its earliest stage. There will be rough edges, but that’s part of the fun. I’d rather ship early and iterate than wait for perfect.